Event Measurement Tools
The Mission Group will recommend systems and procedures to identify measurable results from your investment in a trade show or event. This data ensures that your organization has the means necessary to evaluate event participation from year to year.

Exhibit Marketing
With years of experience in the event industry, The Mission Group offers complete marketing support from concept to implementation. We will evaluate the specific venue, audience, and product in order to develop events that are positioned for success.

Hospitality & Social Equity Programs
If your organization owns an arena suite, season tickets or participates in a major sporting event, the Mission Group can help you develop a structured plan that leverages your investment and ensures measurable results. Read Turn Your Seats into Business Equity.

Private Label Event:
The Mission Group can design and implement private label events that meet shareholder and stakeholder needs. We will create the most appropriate “presence” for the greatest return. We will manage all of the vendor partners, oversee cost management, negotiate the venue, and manage all the properties related to each venue for a successful event.

Presence Marketing
The Mission Group will assess your current tradeshow marketing plan and investments to help you reposition or repurpose the level of investment for a greater return. Components might include sponsorships, tradeouts, long-term contracts and speakers programs. See the case study for an Anchor Exhibiting Company.

Streaming Events and Webcasting
Expand your event audience to its fullest “electronic” potential. The Mission Group, though its alliance partners, can develop streaming media applications that enhance corporate participation at a tradeshows and events, and help tradeshow producers deliver tradeshow content to a larger Web audience.

Speakers Programs
Most organizations fail to realize that their executive leadership is an untapped marketing resource. We find the right fit for your profile and develop speaking opportunities that highlight your industry leadership. As an example, the Mission Group helped attorney Vivian Hoard leverage her experience into serving as a high-profile industry spokesperson.

Tradeshow & Events Planning
The Mission Group can evaluate your historical and current year event participation. We will help the Chief Marketing Officer justify participation in strategic events for their ROI potential on an annual basis.