The Mission Group is an Atlanta based company that helps organizations maximize results from their tradeshow, event and hospitality programs. Specifically, the Mission Group helps clients achieve a substantially better return on investment from these events by developing strategic approaches to every component of an event from marketing and incentives to housing and production management.

The Mission Group was founded upon the observation that most companies fail to sufficiently leverage their tradeshow “investment” through ROI measurement and follow-up activities. It was also observed that companies without measurement tools and tradeshow strategies are unable to intelligently evaluate and plan for future events – be it a tradeshow, special event, ticket program or marketing plan.

The Mission Group fills this gap by developing marketing strategies, leveraged solutions and measurement tools that guarantee maximum, repeatable results from an organization’s participation in trade shows, events and hospitality programs.

Read principal Karen McElroy-Hunter's bio.